John McEntire discovered his passion for whiskey and its brethren around the time he learned how to read, professionally at least. After a career in magazines, filmmaking, and entrepreneurial storytelling, he settled in the land of wine and spirits as a salesman in Austin, Texas. Old habits die hard however, and he still reads, pursuing advanced education in alcohol and evaluation. Sadly, any film he tried to make about whiskey turned out blurry. Gratefully, there’s still time for him to try again.