Dan Crowell

Dan was born in North Dakota, grew up in Omaha, and studied music at The University of Nebraska Lincoln before embarking on his career in the spirits industry. As a bartender, restaurant manager and bar owner, he learned a great deal about the business of spirits marketing and consumption. As the Luxury Brands Specialist at Sterling Distributing in Omaha, NE, Dan represented the Moet Hennessy wine & spirits portfolio in Nebraska, developing a strong affinity for Glenmorangie and Ardbeg throughout his tenure.

Dan has been an Ambassador for Glenmorangie since 2014 and has an extensive spirits education, including a General Certificate In Distilling (Institute of Brewing & Distilling), a Certified Specialist of Spirits (Society Of Wine Educators), and an Executive Bourbon Steward (Stave & Thief Society). He is a member of the United States Bartenders Guild and received his Certified Specialist of Spirits designation from the Society of Wine Educators in 2012; TOTC Spirited Awards 2017 Nominee: Best US Brand Ambassador. During his tenure as a whisky ambassador, Dan has the honor of lending his efforts to leading hundreds of staff trainings, launching 15 new Glenmorangie expressions, and interacting with tens of thousands of consumers.

He is a published spirits writer, having been recognized with an Excellence in Journalism award from the Omaha Press Club. He also founded Libation Association, an online spirits and cocktail enthusiasts’ group, and has facilitated many Libation Association Live spirits and cocktail education and demonstration events in Omaha.